Grocery glossary
Every important grocery ecommerce term explained.
10x Content
10x content is material that is substantially more useful than the current top-ranking result for a keyword. In grocery, that usually means richer, more actionable pages about products, meal planning, fulfillment, or store operations than competing articles.
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301 Redirect
A 301 redirect tells browsers and search engines that a URL has moved permanently. Visitors and ranking signals are sent to the new address, which is the standard way to preserve SEO when grocery sites change product, category, or campaign URLs.
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302 Redirect
A 302 redirect indicates that a URL has moved temporarily. Users are sent to another page for a limited time, while search engines are told to keep the original URL in their index rather than treating the move as permanent.
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Click and Collect
Click and collect lets shoppers buy groceries online and pick them up at a store or locker. Orders are picked in-store or from a dark store, then handed off at a counter, curb, or locker rather than being delivered to the home.
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Dark Store
A dark store is a retail location closed to walk-in shoppers and used only to fulfill online grocery orders. Layout, inventory, and labor are optimized for picking, packing, and dispatch rather than a traditional supermarket experience.