Mercatus Alternative: Wave Grocery

Built exclusively for online grocery success. Wave Grocery is the only platform packed with every grocery-specific feature you need, right out of the box.

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What sets Wave Grocery apart from Mercatus.

Starts at just $299/month. Know precisely what you're paying for with no hidden fees, with our pay-as-you-grow model.

Wave Grocery contributed to a 50% year-on-year increase in sales and 7x online order fulfillment. A testament to how we help real businesses get real results.

Launch your online grocery store without expensive setup costs or long onboarding periods. Wave Grocery is designed for quick deployment, with grocery-specific features available out of the box.

Your business and customer data is always secure with GDPR and PCI DSS compliance.

Weighed products allow you to sell per piece or weight, cutting options to sell slices, grated, or whole blocks of cheese.

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Migration & Onboarding

Migrate from Mercatus to Wave Grocery in 30 days

Moving platforms shouldn't disrupt operations. Our team handles the migration end-to-end  data transfer, integrations, and go-live so you can switch with zero data loss and minimal downtime.

What we migrate

Product catalog, including weighted products and variations
Customers & order history, where available
Store settings, delivery zones, and delivery slots
Promotions, bundles, and loyalty setup
SEO essentials, URL mapping and redirects to protect rankings

Our 5-step migration process

01
Week 1

Discovery & migration plan

We map your setup, integrations (ERP/CRM/POS), catalog structure, and fulfillment workflows.

02
Week 1-2

Data import & configuration

We migrate your catalog and configure weighted items, cutting options, substitutions, and delivery logic.

03
Week 2-3

Integrations

We connect Wave Grocery to your systems and validate real-time stock and pricing sync.

04
Week 3-4

Testing & training

QA on ordering, picking, delivery, and admin flows. Your team gets training and a go-live checklist.

05
Week 4

Go-live & hypercare

We launch and monitor performance closely, with fast support to resolve anything immediately.

Why migrations are low-risk with Wave Grocery

We've migrated grocery operations before: our process is structured, repeatable, and designed to keep your customer experience smooth throughout the switch.

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Wave Grocery vs. Mercatus: Which platform fully meets your grocery needs?

A detailed feature-by-feature comparison to help you choose the best solution for your online grocery business.

Wave Grocery
Wave Grocery
Mercatus
Mercatus
Pricing (per month)
Pricing (per month)
Transparent pricing starting at 299€.
Transparent pricing starting at 299€.
No public pricing, hidden costs possible.
No public pricing, hidden costs possible.
Weighed Products
Weighed Products
Cutting Options
Cutting Options
Advanced Gamification
Advanced Gamification
Smart Search Bar
Smart Search Bar
Customizations
Customizations
Expert Support
Expert Support
Mobile app
Mobile app
Picking app
Picking app
Delivery app
Delivery app
Grocery Loyalty Software
Grocery Loyalty Software
Provided
Not provided
Needs customizations
Total cost of ownership

The hidden costs of Mercatus setups

Most teams underestimate the true cost of running grocery on a general ecommerce stack. Beyond subscription fees, costs often include:

Mercatus setups

Subscription fee + hidden add-ons
Paid plugins/apps for grocery workflows (delivery slots, substitutions, weighted items)
Ongoing developer time for maintenance and fixes
Performance optimization and hosting costs as catalogs grow
Integration work to keep stock, pricing, and loyalty accurate

Wave Grocery

Built for grocery, all included
$299
/month

Aa pay-as-you-grow model, so your cost scales with your success, not with endless add-ons.

See Pricing

Complete and flexible solutions that Mercatus cannot match.

A white-label Mobile app with proven results

Wave Grocery offers a white-label mobile app that stands out with:

6.2
%
Conversion rate (3 points higher than the industry average)
4.7
App stores average rating

Mercatus offers a white-label mobile app too, but doesn’t share any information about its mobile app’s performance.

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Advanced Web Storefront features for your store

While both platforms are designed specifically for grocery stores, only Wave Grocery offers advanced features that come readily available for modern online grocery stores, such as weighted products, cutting options, and a smart search bar.

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These features are not natively included in Mercatus and may require additional customization or development

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What Wave Grocery includes that Mercatus typically requires extra work to achieve

Both platforms serve grocery, but Wave Grocery is built to launch fast with a complete set of grocery workflows included from day one-ordering, picking, delivery, loyalty, and performance-focused storefront experiences.

Built for fast time-to-value

  • Go live with grocery workflows out of the box
  • Reduce custom work and implementation delays
  • Scale performance without rebuilding your stack

Flexible fulfillment: choose the tools you need

Wave Grocery offers modular apps and workflows so your operation stays efficient as volume grows-without forcing a one-size-fits-all approach.

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Flexible order fulfillment solutions tailored to your business needs

Wave Grocery offers greater flexibility with modular apps tailored to your needs. Choose the Picking App, the Delivery App, or both, so you only invest in the tools that optimize your fulfillment process.

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Mercatus bundles these features into a single solution, limiting flexibility, increasing costs, and withholding delivery performance data, leaving businesses uncertain about cost savings or efficiency gains.

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Engage and retain customers with our Loyalty Software

Wave Grocery’s Loyalty Software drives engagement and repeat purchases while building long-term loyalty through flexible loyalty schemes, digital loyalty cards, and advanced gamification features.

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Mercatus’ loyalty software, integrated into AisleOne, focuses on basic engagement strategies, it lacks the gamification elements that Wave Grocery offers.

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Integrate with your existing systems and transfer your data with ease.

Both platforms offer 40+ integrations with payment gateways, loyalty systems, last-mile delivery services, and all the necessary tools to have an end-to-end grocery ecommerce platform that covers all the steps from order to fulfillment.

Wave Grocery provides great integration flexibility with Easily accessible APIs, Detailed documentation for quick and smooth onboarding and Integration with existing CRMs

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FAQs

What’s the best Mercatus alternative for online grocery?

If you want a platform built for grocery with clear pricing, fast implementation, and proven performance outcomes, Wave Grocery is a strong Mercatus alternative-especially for teams that want to avoid hidden costs and long onboarding.

Does Wave Grocery include mobile ordering?

Yes. Wave Grocery offers a white-label mobile app built for grocery, designed for reorders, real-time availability, and delivery scheduling.

How does Wave Grocery handle weighted items and substitutions?

Wave Grocery supports weighted products and grocery-specific substitution workflows natively, so customers get the experience they expect and teams reduce manual work.

How long does it take to migrate?

Most grocers can migrate in around 30 days depending on integrations and catalog complexity. We manage the migration end-to-end.

Can Wave Grocery integrate with our existing systems?

Yes. Wave Grocery supports integrations with ERP/CRM/POS systems to keep pricing and stock accurate across channels.

Grow your online grocery business with Wave Grocery

Talk to a dedicated Success Manager about your goals.
See how your custom grocery e-shop would work.
Check compatibility with your existing systems.
Get the pricing plan that fits your needs.

Wave Grocery has been a vital part of creating a fantastic web and mobile shopping experience for our customers, supporting various local product collections, different store set ups and our participation in marketplaces. We are extremely pleased with the fast and professional support provided and we definitely recommend their services.

Costas Z.
Ecommerce Manager | ANEDIK Supermarkets | 404 stores | Greece

Wave Grocery handled the technical side with ease and got us operational. They solved the tricky questions I couldn’t get answered elsewhere.

Rajah S.
Owner | Premier Danebury | 1 store | London, UK

As a small farm-to-table grocer new to e-commerce, I was overwhelmed until finding Wave Grocery. Their team didn't just provide software, they became true partners in our digital journey. While we focused on harvesting fresh produce, they handled every technical aspect of our online launch. I couldn't have done it without their personalized support!

Mateo B.
Owner | Lakeview Farm Store | 1 store | FL, US
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