Click and Collect
What is this term?
Click and collect lets shoppers buy groceries online and pick them up at a store or locker. Orders are picked in-store or from a dark store, then handed off at a counter, curb, or locker rather than being delivered to the home.
What it means in grocery ecommerce
In grocery ecommerce, click and collect (BOPIS) connects the digital catalog to store fulfillment. Shoppers choose a slot, pay online, and collect chilled, frozen, and ambient items that have been picked against live inventory. Retailers use it to serve customers who want speed without a delivery fee.
Why it matters
Pickup can raise conversion, protect margin versus last-mile delivery, and use existing store labor and stock. Accuracy and wait time determine whether shoppers return. Poor slotting or missing cold-chain items quickly damages trust.
Example
A customer orders groceries in the app, selects a 5 p.m. pickup slot, and collects bags from a dedicated curb lane. Inventory is reserved at order time so the order is ready without a second trip through the aisle.