What you get with Wave Grocery’s white label platform
Everything you need to sell groceries online under your own brand—from order to delivery, we’ve got you covered.
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Your branded mobile and web app
We customize your web storefront & mobile app to match your brand's color and customer experience, making every interaction truly yours.
A retention tool that drives repeat sales
Launch targeted offers, loyalty rewards, and personalized campaigns that keep them coming back. Build direct relationships with your customers—no aggregators, no third-party fees.
A picker app that improves efficiency
Prepare orders 30% faster, with 100% accuracy, with our picker app — no extra equipment required. Collecting orders has never been more efficient.
A delivery software that’s built for speed
Gain instant access to a ready fleet—vehicles and drivers on demand. Our delivery software, powered by Nash, auto-assigns drivers, optimizes routes, and tracks every order in real time. Faster deliveries, less idle time, lower fuel costs.
Why grocers choose us
We are grocery ecommerce experts. We power thousands of grocery orders every day—supporting over 700 stores worldwide
Grocery specific features
Weighted items, smart lists, delivery scheduling, product replacements . Everything your shoppers expect is already here.
Microfulfillment centers
We turn your stores and warehouses into delivery hubs. Expand your reach without expensive equipment or high investments.
Hyperlocal product inventory
Each of your stores displays its own unique assortment and stock. Your customers only see products that are actually available.
Top-performing mobile app
White-label mobile apps powered by Wave Grocery average a 4.7⭐ rating on the app stores. Your customers will love using it.
Expert dedicated support
From day one, we’re here to help you build and scale your online store. With us you’ll get a long-term partner.
Cost-efficient & scalable
Starting at $299/month—no hidden fees, no costly add-ons. Choose the plan that fits your business and scale as you grow.
Works with the tools you already use
We connect your storefront with your ERP, CRM, POS and delivery systems, offering grocery-specific features designed for smooth real-world operations.
The tools you're looking for are not on the list?
Let us know at example@email.com
Let us know at example@email.com
What our clients say about us
Kostas Zafeiropoulos
Ecommerce Manager, ANEDIK Kritikos Supermarkets
Wave Grocery has been a vital part of creating a fantastic web and mobile shopping experience for our customers, supporting various local product collections, different store setups and our participation in marketplaces. We are extremely pleased with the fast and professional support provided and we definitely recommend their services.
George Souvatzoglou
CEO, 4 Seasons Bio
We have chosen Wave Grocery as it is an easy-to-use e-commerce platform providing online shop, native mobile app and picker app capabilities among others, in a financial model that does not require an upfront investment. We pay as we grow.
Christoforos Loutzakis
Head of Product, BOX
Sharing the same technology, Wave Grocery allowed us to seamlessly integrate hundreds of supermarket & grocery stores to our food ordering platform, skyrocketing the satisfaction of our users.
George Somarakis
General Manager, CRM Ariadni Supermarkets
Despite the numerous stores we have, with various systems, set ups, logistics complexity and different needs per store, Wave Grocery provides great online and mobile shopping capabilities. It supports multiple stores with dedicated geo coverage, local product collections and different inventory levels. In addition, the quality of the support and communication received by the Wave Grocery team is great at all times.
George Agorastos
E-shop Operations Coordinator, ANEDIK Kritikos Supermarkets
Wave Grocery’s flexibility allowed us to easily expand our geographical reach across Greece and quickly support our customers in critical times like the Covid-19 quarantine periods. We turned our physical stores into micro-fulfilment centers, featuring their local product collections, specific timeslots, ERP integrations, invoicing systems and last mile delivery services. The platform is also super easy to use, requiring almost zero training for our stores’ staff that manages online orders.
