What you get with Wave Grocery’s white label platform
Everything you need for white label grocery ecommerce under your own brand; from order to delivery, we’ve got you covered.
Your branded mobile and web app
We build your white label grocery app and web storefront to match your brand's identity and customer experience, making every interaction truly yours.
A retention tool that drives repeat sales
Launch targeted offers, loyalty rewards, and personalized campaigns that keep them coming back. Build direct relationships with your customers; no aggregators, no third-party fees
A picker app that improves efficiency
Prepare orders 30% faster, with 100% accuracy, with our picker app no extra equipment required. Collecting orders has never been more efficient.
A delivery software that’s built for speed
Gain instant access to a ready fleet; vehicles and drivers on demand. Our delivery software, powered by Nash, auto-assigns drivers, optimizes routes, and tracks every order in real time. Faster deliveries, less idle time, lower fuel costs.
The Problem: The High Cost of DIY vs. The Trap of Third-Party Apps
Grocers facing the digital shift usually end up in one of two traps:
- The Third-Party Trap: Giving up 15–20% margins and losing direct customer relationships to marketplace delivery apps.
- The Custom Build Trap: Spending hundreds of thousands on custom developers, only to end up with a clunky app that can't handle real-time inventory or fresh food sub-weights.
The Solution: A Plug-and-Play Digital Ecosystem
Wave Grocery gives you a total, enterprise-grade digital store under your brand complete with picking workflows, route optimization, and built-in loyalty at a fraction of the cost.
Why grocers choose us
We are grocery ecommerce experts. We power thousands of grocery orders every day, supporting over 700 stores worldwide.
Customers order deli cuts, produce, and meat with custom notes (e.g., "thinly sliced," "ripe for today"). Bill accurately without manual customer service fixes.
Route your own drivers with dynamic scheduling, optimized delivery paths, and customer live-tracking, or pass orders directly to localized delivery partners.
When items are out of stock, your team can offer automated or manual substitutes in real time, keeping basket values high and order cancellations near zero.
Give your store staff an intuitive app that maps out the fastest route through your aisles, reducing pick time by 30% and eliminating wrong-item errors.
Increase repeat order frequency with push notifications, automated smart lists, and personalized offers that make re-ordering a 60-second task.
Own the app store listing, your customer data, and your shopper relationships. No competitor ads. No shared marketplaces.
Plugs into Your Tech Stack. Zero Disruption to Daily Operations.
Wave Grocery sits quietly on top of your existing operational stack. Sync pricing, inventory, stock levels, and store locations in real time through pre-built connectors.
- Store Operations: POS Systems, ERPs, WMS
- Customer Experience: CRM, Custom Loyalty Programs
- Financials & Logistics: Payment Gateways, Last-Mile Delivery Tools
> Don’t see your current tech vendor? Our API-first framework lets us connect to virtually any legacy system.
Ready to Launch Your Branded Digital Grocery Storefront?
Book a 1-on-1 session with a Dedicated Success Manager. We'll map out your launching timeline, review your existing POS/ERP architecture, and present a live walkthrough of your future app.
- Custom Demo: See what your branded app layout and store-picker interface will look like.
- Architecture Review: Verify seamless compatibility with your current POS, ERP, and payment setups.
- Transparent ROI: Pick the right scaling plan starting at $299/month.
Takes less than 30 minutes. No commitment required.
FAQs
What exactly does "white label" mean for my supermarket?
It means your shoppers will only ever see your brand name, your logo, and your brand colors. Wave Grocery provides the underlying tech engine, but as far as your customers are concerned, it is 100% your proprietary mobile app and web store.
How can you start at $299/month if custom app development costs over $100,000?
We’ve spent years building and refining a core grocery platform used by 700+ stores. Because the infrastructure is already built, you pay a predictable monthly SaaS fee for ongoing access, updates, and support, instead of taking on high development costs and risks.
How does the store-picker app reduce picking times by 30%?
The app organizes online baskets into a streamlined walking route through your physical aisles, groups multi-order picks together, handles item substitutions on the fly, and lets pickers scan barcodes directly on handheld devices to eliminate errors.
Can we handle store-specific stock levels and dynamic pricing?
Yes. Whether you run 1 store or a regional chain of 50, Wave Grocery syncs with your local POS/ERP data so shoppers only see products, stock, promotions, and pricing relevant to their selected local store.
Grow your online grocery business with Wave Grocery
