BigCommerce Alternative for Grocery: Wave Grocery

The grocery ecommerce platform designed to streamline operations, drive revenue, and save costs.

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Ecommerce made for grocers. Packed with powerful features.

Wave Grocery starts at $299/month with a transparent pay-as-you-grow model. All features are included from day one. No expensive add-ons or customizations. BigCommerce starts at $1,500/month, plus heavy customization costs.

Sell weighted items, offer customizable product cuts, and manage micro-fulfillment locations, no third-party apps or costly integrations required.

Our support team is dedicated to your business. We address your requests within a day and ensure you're never left waiting for weeks. Expect personalized, prompt service every time.

Your customers will find what they’re looking for in seconds with our AI-powered, personalized search bar. Create a unique customer experience. Don’t settle for basic-functionality search bars.

Increase customer satisfaction with AI-powered product replacements for out-of-stock items, offering smart alternatives based on individual shopping habits.

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Migration & Onboarding

Migrate from BigCommerce to Wave Grocery in 30 days

Moving platforms shouldn't disrupt operations. Our team handles the migration end-to-end  data transfer, integrations, and go-live so you can switch with zero data loss and minimal downtime.

What we migrate

Product catalog, including weighted products and variations
Customers & order history, where available
Store settings, delivery zones, and delivery slots
Promotions, bundles, and loyalty setup
SEO essentials, URL mapping and redirects to protect rankings

Our 5-step migration process

01
Week 1

Discovery & migration plan

We map your setup, integrations (ERP/CRM/POS), catalog structure, and fulfillment workflows.

02
Week 1-2

Data import & configuration

We migrate your catalog and configure weighted items, cutting options, substitutions, and delivery logic.

03
Week 2-3

Integrations

We connect Wave Grocery to your systems and validate real-time stock and pricing sync.

04
Week 3-4

Testing & training

QA on ordering, picking, delivery, and admin flows. Your team gets training and a go-live checklist.

05
Week 4

Go-live & hypercare

We launch and monitor performance closely, with fast support to resolve anything immediately.

Why migrations are low-risk with Wave Grocery

We've migrated grocery operations before: our process is structured, repeatable, and designed to keep your customer experience smooth throughout the switch.

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100% Focused on grocery, not just any industry.

BigCommerce isn’t grocery-focused, which means missing features and costly compromises.

Dedicated to grocery retailers

  • 700+ grocery stores launched: We understand the unique needs of grocery businesses.
  • Specialized features and support: Tailored solutions to solve the specific challenges of grocery retail.
  • Partnership, not just a client: We treat every client as a partner, with a shared revenue model that ensures long-term commitment to your success.

Lacking grocery expertise

  • 60,000+ customers across 150+ industries: From fashion to electronics, BigCommerce serves a wide range of industries.
  • No grocery-specific focus: With such a diverse customer base, BigCommerce can’t offer the industry expert support or grocery-specific features your business needs.
  • Less commitment: Platforms like BigCommerce often provide a generalized approach, lacking the dedicated support and guidance businesses need to thrive.
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Your mobile app, your brand. No extra cost.

Customized mobile app

Wave Grocery’s white-label mobile app is ready to go. Simply upload your logo and product catalog to get started.

No extra charges

Our mobile app comes at no extra charge. It’s pre-built with all the features your grocery store needs. No costly customizations required.

Battle-tested

The apps we’ve created for our partners, have a 4.7⭑ rating on average, reflecting the top-tier grocery shopping experience it delivers.

BigCommerce mobile app options

In contrast, BigCommerce doesn’t offer a mobile app. You’ll have to rely on third-party apps, which can result in high development and design costs, easily exceeding $200,000, for a fully functional app.

Get your mobile app

Unlock all the out-of-the-box features. No hidden costs, no surprises.

Wave Grocery
Wave Grocery
BigCommerce
BigCommerce
Pricing (per month)
Pricing (per month)
$299+, all-inclusive, pay-as-you-grow
$299+, all-inclusive, pay-as-you-grow
$1,500 plus customization costs & extra features
$1,500 plus customization costs & extra features
Weighed products
Weighed products
Fresh products cuts
Fresh products cuts
Bundle offers
Bundle offers
Personalized search bar
Personalized search bar
Layout optimized for grocery
Layout optimized for grocery
Built-in mobile app
Built-in mobile app
Delivery slot management
Delivery slot management
Real-time inventory tracking
Real-time inventory tracking
Picker app
Picker app
Provided
Not provided
Needs customizations
Total cost of ownership

The hidden costs of BigCommerce setups

Most teams underestimate the true cost of running grocery on a general ecommerce stack. Beyond subscription fees, costs often include:

BigCommerce setups

Subscription fee + hidden add-ons
Paid plugins/apps for grocery workflows (delivery slots, substitutions, weighted items)
Ongoing developer time for maintenance and fixes
Performance optimization and hosting costs as catalogs grow
Integration work to keep stock, pricing, and loyalty accurate

Wave Grocery

Built for grocery, all included
$299
/month

Aa pay-as-you-grow model, so your cost scales with your success, not with endless add-ons.

See Pricing

High satisfaction. Happy clients.

Wave Grocery has an impressive Net Promoter Score (NPS) of 59, significantly higher than BigCommerce's 32. Our clients love Wave Grocery, recommending it highly to their peers. It’s a clear choice for grocery retailers looking for a stronger alternative to BigCommerce.

Net Promoter Score measures if Wave Grocery customers would recommend the product, using a scale from -100 to 100

FAQs

Is BigCommerce good for online grocery?

BigCommerce can power ecommerce, but grocery teams often need extra work for specialized workflows like weighted items, substitutions, delivery slot management, and operational efficiency at scale.

What makes Wave Grocery a better BigCommerce alternative for grocers?

Wave Grocery is built specifically for grocery operations, ordering, picking, delivery, loyalty, and grocery-optimized search so you can launch faster and reduce costly customizations.

Do you offer a mobile app?

Yes. Wave Grocery includes a white-label mobile app designed for grocery customers, reorders, and delivery scheduling.

How long does it take to migrate?

Most grocers can migrate in around 30 days, depending on catalog size and integrations. We handle the migration end-to-end.

Can you integrate with ERP, CRM, or POS systems?

Yes. We support integrations with the systems grocers rely on and validate the integration plan during discovery.

Set up fast, focus on growth. We handle the rest.

Effortless integrations

Wave Grocery offers easy and seamless integrations with your existing systems (ERP, CRM, PoS), ensuring that your business runs smoothly without any interruptions.

Our platform’s pre-built connections reduce the complexity and time required for integrations, allowing for faster setup and fewer challenges. You won’t need to worry about extra configurations or prolonged setup phases.

In contrast, BigCommerce, while offering integrations, often requires manual setup or third-party tools to connect with your existing systems, which may increase complexity and costs.

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Don’t see your ERP or ecommerce platform in list? Let us know at example@email.com

Safe, hassle-free migrations

We understand that data migration is a critical part of moving to a new platform. At Wave Grocery, migrations are routine as our expert team handles the entire process with precision and care.

We ensure zero data loss and minimal downtime, allowing your business to continue running without missing a beat. You’ll never have to worry about your customer experience or data security with us.

With BigCommerce, the migration process can be more time-consuming, and the costs vary depending on your store's size and needs.

BigCommerce's Enterprise-level migrations often come with significant fees for customization and support, which can make the process more expensive and less predictable.

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The support your grocery store needs, every step of the way.

Wave Grocery offers hands-on support at every stage, ensuring your grocery eshop thrives. We’re your dedicated partner, from initial setup to daily operations and future growth.

Unlike BigCommerce, which relies mainly on knowledge hubs and user communities, we provide fast and reliable personalized support tailored to medium and large grocery businesses.

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Ready to switch to Wave Grocery?

Wave Grocery is the leading BigCommerce alternative, purpose-built for grocery.
It’s a more complete, more specialized solution for retailers in this space. With our team's dedicated support, you can migrate to Wave in just 30 days.

Talk with our experts

Grow your online grocery business with Wave Grocery

Talk to a dedicated Success Manager about your goals.
See how your custom grocery e-shop would work.
Check compatibility with your existing systems.
Get the pricing plan that fits your needs.

Wave Grocery has been a vital part of creating a fantastic web and mobile shopping experience for our customers, supporting various local product collections, different store set ups and our participation in marketplaces. We are extremely pleased with the fast and professional support provided and we definitely recommend their services.

Costas Z.
Ecommerce Manager | ANEDIK Supermarkets | 404 stores | Greece

Wave Grocery handled the technical side with ease and got us operational. They solved the tricky questions I couldn’t get answered elsewhere.

Rajah S.
Owner | Premier Danebury | 1 store | London, UK

As a small farm-to-table grocer new to e-commerce, I was overwhelmed until finding Wave Grocery. Their team didn't just provide software, they became true partners in our digital journey. While we focused on harvesting fresh produce, they handled every technical aspect of our online launch. I couldn't have done it without their personalized support!

Mateo B.
Owner | Lakeview Farm Store | 1 store | FL, US
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