Why grocery stores choose Wave Grocery over Growcer.
Wave Grocery starts at $299/month. Our Pay as you Grow model aligns our fees with the results you achieve using the platform. Growcer has 4 different Tiers of pricing, starting from $499 with limited capabilities up to $3,499.
No plugins, no code. All core features - delivery logic, loyalty, smart search - work out of the box. With Growcer, a lot of setup, configuration, and potential customization is needed.
Handle sliced cheese, weighted produce, and substitutions, just like your store does. Growcer is built like a generic marketplace engine, not offering essential grocery features.
Multi-store routing, smart replacements, personalized offers, already included. No dev cycles. No delays. With Growcer, you’ll need a developer on standby to keep things running smoothly.
Native integrations for pricing, stock, and loyalty. Sync once, sell everywhere. No spreadsheets needed. Growcer doesn’t have native integrations, so syncing inventory, pricing, or loyalty data requires manual work or custom builds.
Updates, hosting, fixes, and advice - all included. You grow, we scale with you. No “support window” to expire. Growcer’s support is limited to a few months unless you pay extra.
Moving platforms shouldn't disrupt operations. Our team handles the migration end-to-end data transfer, integrations, and go-live so you can switch with zero data loss and minimal downtime.
What we migrate
Our 5-step migration process
Discovery & migration plan
We map your setup, integrations (ERP/CRM/POS), catalog structure, and fulfillment workflows.
Data import & configuration
We migrate your catalog and configure weighted items, cutting options, substitutions, and delivery logic.
Integrations
We connect Wave Grocery to your systems and validate real-time stock and pricing sync.
Testing & training
QA on ordering, picking, delivery, and admin flows. Your team gets training and a go-live checklist.
Go-live & hypercare
We launch and monitor performance closely, with fast support to resolve anything immediately.
Your mobile app, ready on day one.
Top-rated experience
Wave-powered mobile apps average 4.7⭑ in the stores. Built for grocery, tested at scale, and loved by real shoppers. Our app comes fully branded with your own identity, a true white-label excellence.
No extra cost
Wave Grocery charges no setup fees. You get a full-featured app with everything built in. No hidden development costs. Growcer, charges extra and requires extensive customization, meaning additional time and cost.
Feature-rich
Enjoy advanced features that continuously evolve without extra charges like, smart product lists, AI-driven search capabilities, and integrated push marketing. These critical mobile features aren't available with Growcer.
High conversion
70% of grocery shoppers buy on mobile. Our mobile app converts at 6.2%, twice the industry average. Growcer shares no mobile performance data, so you won’t know what you’re getting.
Real results. Proven performance.
Wave Grocery turns features into outcomes. Higher conversions. Happier shoppers. Proven loyalty. Growcer doesn’t publish any performance metrics, leaving its impact up to guesswork.
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Dedicated to grocery retailers
- 2× higher conversion rate than industry average: Our web apps convert at 2.9%, and mobile apps at 6.2% - nearly double the norm.
- 4.7⭑ average mobile app rating across Wave-powered stores: A fast, intuitive experience shoppers love - backed by real reviews in the app stores.
- 59 Net Promoter Score: Retailers don’t just use Wave Grocery - they recommend it. Our platform earns strong loyalty across teams.
Lacking performance data
- No published conversion data: Growcer doesn’t share performance metrics for grocery - no visibility into conversion or retention benchmarks.
- No app experience to measure: Growcer offers no native mobile app for grocery - and no app ratings to evaluate.
- No NPS available: With no reported Net Promoter Score, it’s hard to know how satisfied retailers actually are with the platform.
Unlock all the out-of-the-box features. No hidden costs, no surprises.
Most teams underestimate the true cost of running grocery on a general ecommerce stack. Beyond subscription fees, costs often include:
Easy integrations.
Wave Grocery connects with your ERP, CRM, and PoS out of the box. No dev team required, no disruptions to your workflow.
FAQs
Why do grocers switch from Growcer to Wave Grocery?
Grocers often switch when they want fewer technical headaches, more grocery-native workflows, and a platform that scales without constant developer support.
Does Wave Grocery replace multiple tools or plugins?
Yes. Wave Grocery includes core grocery workflows-delivery logic, substitutions, loyalty, and grocery-optimized search-so you can reduce add-ons and complexity.
Do you offer a mobile app?
Yes. Wave Grocery provides a white-label mobile app built for grocery, with a fast experience designed around frequent reorders and delivery scheduling.
How hard is it to migrate?
It’s straightforward. We handle migration planning, data transfer, integrations, testing, and go-live. Most migrations are complete in about 30 days.
Can you integrate with our ERP/POS?
Yes. We integrate with the systems you already use so you can maintain accurate pricing, stock, and operational workflows.
