A Shopify alternative built for online grocery stores

Built around the operational reality of online grocery
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5 reasons Wave Grocery is a better Shopify Plus alternative.

Offers more. Costs less
Wave Grocery starts at $299/month. Our Pay as you Grow model aligns our fees with the actual results you achieve using the platform.
Weighted & cutting options
Your customers can customize their orders of weighted and fresh products, just like they would in a physical store, for a seamless experience.
Built-in delivery management
Powered by Nash Delivery, our delivery software reduce costs by up to 45% by optimizing routes, balancing delivery loads, and keeping live track of orders.
Smart replacement
Out-of-stock product replacement offers personalized suggestions and live updates to customers for top satisfaction.
Micro fulfillment hubs
Turn your stores into micro fulfillment hubs and expand the delivery reach of your online stores quickly without heavy investment.
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Frost Ye
CEO, La Mart
Switching to Wave Grocery has been a huge improvement over our old Shopify setup. The mobile app is fast & smooth, the website is modern & intuitive, and the grocery-specific features make online shopping easier for our customers and more efficient for us. Their team is supportive and deeply understands grocery retail.

Wave Grocery keeps your customers delighted.

Our clients love us. With a Net Promoter Score (NPS) of 59, Wave Grocery significantly outperforms Shopify (NPS 35). We're dedicated to providing grocery retailers with the tools and support they need to succeed.
Net Promoter Score measures if Wave Grocery customers would recommend the product, using a scale from -100 to 100

Double your conversions with Wave Grocery.

In grocery ecommerce, higher conversion rates come from operational consistency, not aggressive promotions.

Wave Grocery outperforms the industry standard.

With a web conversion rate of 2.9% and a mobile app conversion rate of 6.2%, we deliver twice the results of Shopify (1.4%) and well above the industry average (3%).
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Conversion rate comparison

All the out-of-the-box features you need.

Online grocery requires functionality that goes beyond standard ecommerce capabilities.
Wave Grocery
Shopify Plus
Pricing (per month)
$299+, all-inclusive, pay-as-you-grow
$2,000+ per month, additional fees
Weighed products
Fresh products cuts
Bundle offers
Personalized search bar
Layout optimized for grocery
Provided
Not provided

Drive exceptional results with our advanced features.

Top-rated mobile app
Grocery customers expect a fast, intuitive mobile experience designed around frequent reorders, real-time availability, and delivery scheduling, not generic ecommerce browsing.
4.7
Average App Store & Play Store rating

Advanced AI-powered search engine

Product discovery in grocery requires relevance, synonyms, and category awareness. Wave Grocery’s AI-powered search engine is optimized for grocery catalogs, helping users find products even when searches are vague or incomplete.
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Search for "lemons"Search results for "lemons"

Easy integrations

Wave Grocery integrates with key systems (ERP, CRM, PoS) used by grocery retailers, reducing the need for custom connectors typically required when running grocery on Shopify.
Don’t see your ERP or ecommerce platform in list? Let us know at example@email.com

Ready to switch to Wave Grocery?

Migrate to Wave Grocery in 30 days, with our team’s dedicated support throughout the process.
Switch today

FAQs

What is the best alternative to Shopify for grocery stores?

The best Shopify alternative for grocery stores is a platform designed specifically around grocery operations, not generic ecommerce. Grocery-specific platforms focus on fulfillment, inventory accuracy, and delivery workflows that are not natively supported by Shopify.

Is Shopify good for online grocery stores?

Shopify can work for small or simple grocery setups, but most grocery retailers encounter limitations as order volumes grow. Core grocery workflows often require multiple apps, manual processes, or custom development.

Why do grocery stores need a specialized ecommerce platform?

Online grocery has different operational needs than standard ecommerce. Frequent inventory changes, substitutions, delivery coordination, and fast fulfillment require systems designed specifically for grocery workflows.

Can grocery stores scale effectively on Shopify?

Many grocery stores struggle to scale on Shopify due to increasing operational complexity. As orders grow, fulfillment speed, error rates, and app dependency often become significant bottlenecks.

What is the difference between a standard ecommerce platform and a grocery-specific platform?

Standard ecommerce platforms optimize for storefronts and checkout. Grocery-specific platforms optimize for daily operations, including picking, substitutions, inventory accuracy, and last-mile delivery.