A Shopify alternative built for online grocery stores

Built around the operational reality of online grocery

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5 reasons Wave Grocery is a better Shopify Plus alternative.

Wave Grocery starts at $299/month. Our Pay as you Grow model aligns our fees with the actual results you achieve using the platform.

Your customers can customize their orders of weighted and fresh products, just like they would in a physical store, for a seamless experience.

Powered by Nash Delivery, our delivery software reduce costs by up to 45% by optimizing routes, balancing delivery loads, and keeping live track of orders.

Out-of-stock product replacement offers personalized suggestions and live updates to customers for top satisfaction.

Turn your stores into micro fulfillment hubs and expand the delivery reach of your online stores quickly without heavy investment.

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Migration & Onboarding

Migrate from Shopify to Wave Grocery in 30 days

Moving platforms shouldn't disrupt operations. Our team handles the migration end-to-end  data transfer, integrations, and go-live so you can switch with zero data loss and minimal downtime.

What we migrate

Product catalog, including weighted products and variations
Customers & order history, where available
Store settings, delivery zones, and delivery slots
Promotions, bundles, and loyalty setup
SEO essentials, URL mapping and redirects to protect rankings

Our 5-step migration process

01
Week 1

Discovery & migration plan

We map your setup, integrations (ERP/CRM/POS), catalog structure, and fulfillment workflows.

02
Week 1-2

Data import & configuration

We migrate your catalog and configure weighted items, cutting options, substitutions, and delivery logic.

03
Week 2-3

Integrations

We connect Wave Grocery to your systems and validate real-time stock and pricing sync.

04
Week 3-4

Testing & training

QA on ordering, picking, delivery, and admin flows. Your team gets training and a go-live checklist.

05
Week 4

Go-live & hypercare

We launch and monitor performance closely, with fast support to resolve anything immediately.

Why migrations are low-risk with Wave Grocery

We've migrated grocery operations before: our process is structured, repeatable, and designed to keep your customer experience smooth throughout the switch.

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Wave Grocery keeps your customers delighted.

Our clients love us. With a Net Promoter Score (NPS) of 59, Wave Grocery significantly outperforms Shopify (NPS 35). We're dedicated to providing grocery retailers with the tools and support they need to succeed.

Net Promoter Score measures if Wave Grocery customers would recommend the product, using a scale from -100 to 100

Double your conversions with Wave Grocery.

In grocery ecommerce, higher conversion rates come from operational consistency, not aggressive promotions.

Wave Grocery outperforms the industry standard.

With a web conversion rate of 2.9% and a mobile app conversion rate of 6.2%, we deliver twice the results of Shopify (1.4%) and well above the industry average (3%).

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Conversion rate comparison

All the out-of-the-box features you need.

Online grocery requires functionality that goes beyond standard ecommerce capabilities.

Wave Grocery
Wave Grocery
Shopify Plus
Shopify Plus
Pricing (per month)
Pricing (per month)
$299+, all-inclusive, pay-as-you-grow
$299+, all-inclusive, pay-as-you-grow
$2,000+ per month, additional fees
$2,000+ per month, additional fees
Weighed products
Weighed products
Fresh products cuts
Fresh products cuts
Bundle offers
Bundle offers
Personalized search bar
Personalized search bar
Layout optimized for grocery
Layout optimized for grocery
Provided
Not provided
Needs customizations
Total cost of ownership

The hidden costs of Shopify setups

Most teams underestimate the true cost of running grocery on a general ecommerce stack. Beyond subscription fees, costs often include:

Shopify setups

Subscription fee + hidden add-ons
Paid plugins/apps for grocery workflows (delivery slots, substitutions, weighted items)
Ongoing developer time for maintenance and fixes
Performance optimization and hosting costs as catalogs grow
Integration work to keep stock, pricing, and loyalty accurate

Wave Grocery

Built for grocery, all included
$299
/month

Aa pay-as-you-grow model, so your cost scales with your success, not with endless add-ons.

See Pricing

Drive exceptional results with our advanced features.

Top-rated mobile app

Grocery customers expect a fast, intuitive mobile experience designed around frequent reorders, real-time availability, and delivery scheduling, not generic ecommerce browsing.

4.7
Average App Store & Play Store rating

Advanced AI-powered search engine

Product discovery in grocery requires relevance, synonyms, and category awareness. Wave Grocery’s AI-powered search engine is optimized for grocery catalogs, helping users find products even when searches are vague or incomplete.

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Easy integrations

Wave Grocery integrates with key systems (ERP, CRM, PoS) used by grocery retailers, reducing the need for custom connectors typically required when running grocery on Shopify.

Don’t see your ERP or ecommerce platform in list? Contact us.

Ready to switch to Wave Grocery?

Migrate to Wave Grocery in 30 days, with our team’s dedicated support throughout the process.

Book a Demo

FAQs

What is the best alternative to Shopify for grocery stores?

The best Shopify alternative for grocery stores is a platform designed specifically around grocery operations, not generic ecommerce. Grocery-specific platforms focus on fulfillment, inventory accuracy, and delivery workflows that are not natively supported by Shopify.

Is Shopify good for online grocery stores?

Shopify can work for small or simple grocery setups, but most grocery retailers encounter limitations as order volumes grow. Core grocery workflows often require multiple apps, manual processes, or custom development.

Why do grocery stores need a specialized ecommerce platform?

Online grocery has different operational needs than standard ecommerce. Frequent inventory changes, substitutions, delivery coordination, and fast fulfillment require systems designed specifically for grocery workflows.

Can grocery stores scale effectively on Shopify?

Many grocery stores struggle to scale on Shopify due to increasing operational complexity. As orders grow, fulfillment speed, error rates, and app dependency often become significant bottlenecks.

What is the difference between a standard ecommerce platform and a grocery-specific platform?

Standard ecommerce platforms optimize for storefronts and checkout. Grocery-specific platforms optimize for daily operations, including picking, substitutions, inventory accuracy, and last-mile delivery.

Can I keep my domain and URLs when switching from Shopify?

Yes. We help map URLs and set up redirects where needed so you can protect SEO and avoid broken links during the migration.

Do I need multiple apps to run grocery on Shopify?

Many grocers rely on multiple apps for delivery slots, substitutions, weighted items, and operational workflows. Those tools can increase costs and complexity as you scale. Wave Grocery includes these grocery features natively.

Grow your online grocery business with Wave Grocery

Talk to a dedicated Success Manager about your goals.
See how your custom grocery e-shop would work.
Check compatibility with your existing systems.
Get the pricing plan that fits your needs.

Wave Grocery has been a vital part of creating a fantastic web and mobile shopping experience for our customers, supporting various local product collections, different store set ups and our participation in marketplaces. We are extremely pleased with the fast and professional support provided and we definitely recommend their services.

Costas Z.
Ecommerce Manager | ANEDIK Supermarkets | 404 stores | Greece

Wave Grocery handled the technical side with ease and got us operational. They solved the tricky questions I couldn’t get answered elsewhere.

Rajah S.
Owner | Premier Danebury | 1 store | London, UK

As a small farm-to-table grocer new to e-commerce, I was overwhelmed until finding Wave Grocery. Their team didn't just provide software, they became true partners in our digital journey. While we focused on harvesting fresh produce, they handled every technical aspect of our online launch. I couldn't have done it without their personalized support!

Mateo B.
Owner | Lakeview Farm Store | 1 store | FL, US
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