Grocery e-commerce website

Start receiving online orders today!
Customer using a supermarket's websiteCustomer using a supermarket's website

Your grocery store online fast!

Wave Grocery is the online software solution designed to address grocery businesses’ needs. Speed is one of them!

Set up your web or mobile application quickly, upload your product list automatically, and start receiving your orders. You can also create and showcase your product promotions and offer campaigns and set up different payment types and delivery options. All are included in Wave Grocery’s Ordering and Storefront module!
Supermarket's grocery category

Seamless online and offline experience, happier customers

Bring your physical store experience to your online grocery store.

Your customers can shop for groceries 24/7 and enjoy everything they love online in your physical store. They can still designate their product preferences, view offers and discounts at a glance, quickly navigate product categories and choose their preferred delivery time.

Grocery e-commerce website features

Designed for supermarkets & grocery stores, our Ordering & Storefront features will do the trick and tackle all the online grocery business special requirements.

Crafted for Grocery

Industry-optimized template fuelled by international UX, SEO & tech best practices.


Apply your brand identity elements to a dynamic & SEO-optimized template in no time.

Discount Campaigns & Coupons

Boost your upsell & cross-sell capabilities with monetary or percentile discount campaigns & coupons targeted to specific customer groups.

Advanced Offers

Increase your sales by offering your customers the best deals, like combo offers, product bundles, web-only, weekly leaflets & product sampling.

Machine Learning

Personalized product recommendations for your customers and related and frequently bought-together products will boost your upsell & cross-sell options using the power of Machine learning!

Powerful Search Engine

Your customers can instantly find what they want using our smart search bar and personalized suggestions.

Product Preferences

Your customers can specify how they want their cheese cut or their bananas ripe through Wave Grocery’s product options like they do in the physical store!

Weighted Products

Our weighing options allow customers to order fresh products or meat and enjoy them straight from the counters!

Product Shopping Lists

Favorite products, customs lists & automatic smart lists based on shopping behaviour allow your customers to create their cart at a glance!

Delivery Options & Timeslots

Express, Regular, or Store Pick Up? The first available delivery slot is directly visible on the homepage for your customers to plan based on their schedule.

Product Replacements

3 product replacement options for quick out-of-stock product management. Via phone calls, smart, or no replacements. Let your customers choose.

Corporate Content

Engage with your audience via dynamic content pages & multimedia, like history, blogging, career opportunities, weekly leaflets, FAQs, and many more.


How can Wave Grocery’s Online Ordering and Storefront module help grocery businesses set up their web application quickly?

When transferring from brick-and-mortar to an online storefront, supermarkets want a direct and rapid experience. The Wave Grocery online storefront allows supermarkets to digitize their entire product listings, rapidly creating an intuitive portal to start receiving orders. Beyond just allowing a store to begin to receive and fulfill orders, they are empowered to create product promotions and offer campaigns, simulating the in-store experience.

With intuitive UX and leading tech practices, supermarkets are able to incorporate their brand and launch into the digital world quickly and without bottlenecks.

How does the Wave Grocery Online Ordering and Storefront module help streamline grocery shopping?

Alongside allowing supermarket stores to enter the online shopping market, Wave Grocery also provides users with a phenomenal experience on web and mobile application sessions. Users can make use of our sophisticated search engine to find products or receive recommendations based on Wave Grocery’s powerful tools.

Across product preferences, the ability to add weighted products, and in-app shopping lists, the Wave Grocery online ordering and storefront module is a powerful solution for partners and their customers.

What options are available to create discount campaigns?

Discounts and promotions are essential parts of the supermarket experience, with Wave Grocery offering a comprehensive suite to create new discount campaigns, use coupons, and create advanced offers for users.

Supermarkets can use Wave Grocery to create weekly leaflets, offer product sampling,  bundle offers, free shipping campaigns, and a range of other in-store reflections. While completely digital, Wave Grocery provides an equal experience with in-store discount shoppers.

What information can customers provide when creating an account with Wave Grocery?

Customers can either create an account with the partner’s grocery store or check out as a guest. By creating an account, they gain access to all of the available loyalty programs and schemes, helping them to save on each shop.

The primary information that Wave Grocery uses when creating user accounts is names, contact emails, payment information, and delivery addresses, or fetch that info via easy social login (e.g., login with Google, Facebook, Apple ID)

Can customers browse and search for specific grocery items on the storefront?

Yes, users are empowered with sophisticated search bar, also backed by our strong personalisation engine, via A.I.. Alternatively, they can browse through different product categories to find the products they’re looking for.

Does the supermarket's online storefront offer more than just products and categories?

Absolutely! The Wave Grocery storefront system offers the ability to include a range of other dynamic content pages, multimedia, promotional spaces, banners, and more. One example of this includes a blog on a supermarket’s site, allowing companies to focus on search engine optimization (SEO) and producing useful content for their customers.

Supermarket partners can also include pages like FAQs, career opportunity portals, weekly leaflets, and all of the necessary modules for shopping.

Can customers save their favorite items or create a shopping list on the storefront for future orders?

Customers can use Wave Grocery’s storefront features to express their product preferences. This extends from selecting which products are their favorite all the way to deciding if they want their fruits more or less ripe. The full extent of user customization allows customers to get the same experience they would expect in-store from the comfort of their homes.

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